
Strategic Retention Specialist
1 week ago
We are seeking a strategic retention specialist to tackle one of our most critical challenges: reducing user churn and reactivating lapsed listeners.
Key Responsibilities- At-Risk User Intervention (Churn Prevention):
- Identify Churn Signals: Collaborate with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
- Lead Qualitative Insights: Go beyond the 'what' to understand the 'why'. Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful, testable hypotheses for your strategies.
- Design & Launch 'Save' Campaigns: Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior. Your goal is to re-engage them before they cancel their subscription.
- Lapsed User Reactivation (Win-Back Strategy):
- Own Win-Back Campaigns: Architect and manage the end-to-end strategy for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.
- Craft Irresistible Win-Back Hooks: Go beyond generic discounts. You'll test a creative mix of compelling offers and hyper-personalized content to find the perfect reason for a listener to return.
- Test and Learn Rigorously: Constantly A/B test offers, messaging, and channels to build a playbook of the most cost-effective methods for reactivating different user cohorts.
- Analytics & Cross-Functional Collaboration:
- Measure What Matters: Own and report on the core KPIs for your domain: Churn Rate, Save Rate, Reactivation Rate, and campaign ROI, translating performance data into actionable insights for stakeholders.
- Be the Voice of Churn to Product: Act as the key feedback loop to the Product and Content teams. You will provide them with clear data and qualitative insights on why users are leaving, helping them prioritize roadmap features that address core churn drivers.
- Partner with Core Retention: Work closely with the main lifecycle team to ensure a seamless user experience, so your 'save' messages and their 'engagement' messages are perfectly aligned.
What We're Looking For
- A seasoned retention professional with 4-7 years of focused experience in churn management, user reactivation, or save strategies, ideally within a B2C subscription or mobile app business.
- A forward-thinking problem-solver who thinks creatively and challenges assumptions.
- Hands-on campaign execution experience using marketing automation platforms.
- Analytically sharp, able to dig through data to find opportunities.
- An experimenter's mindset, skilled at designing and interpreting A/B tests.
- A genuine interest in music and audio.
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