User Retention Expert

5 days ago

Surat, Gujarat, India beBeeRetention Full time ₹ 75,00,000 - ₹ 1,50,00,000

Job Title:

Radiation Specialist

We are seeking an expert in preventing user churn and reactivating lapsed listeners. Your mission is to develop strategies to save users or bring them back home.

This hands-on role requires a problem-solver who loves to run experiments, analyze data, and see a direct impact on the size of our user base.

Main Responsibilities:
  • At-Risk User Intervention (Churn Prevention):
    • Work with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
    • Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful, testable hypotheses for your campaigns.
    • Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior.
  • Lapsed User Reactivation (Win-Back Strategy):
    • Own win-back campaigns, including segmenting users based on past listening behavior and time since churn.
    • Craft irresistible win-back hooks using compelling offers and hyper-personalized content.
    • A/B test offers, messaging, and channels to build a playbook of cost-effective methods for reactivating different user cohorts.
  • Analytics & Cross-Functional Collaboration:
    • Owning and reporting core KPIs for your domain, translating performance data into actionable insights for stakeholders.
    • Acting as the key feedback loop to Product and Content teams, providing clear data and qualitative insights on why users leave.
    • Partnering with Core Retention to ensure seamless user experience.

Key Qualifications:

  • 4-7 years of focused experience in churn management, user reactivation, or save strategies, ideally within a B2C subscription or mobile app business.
  • Innovative problem-solving skills.

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