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Head - TT Channel & Trade Marketing Lead

4 weeks ago

Delhi, Delhi, India mccainfood Full time
About the Role

We are seeking a highly skilled and experienced professional to lead our Retail Sales & Trade Marketing efforts in India. As Head - TT Channel & Trade Marketing, you will be responsible for developing and executing a comprehensive Go-to-Market strategy to drive business growth and profitability.

Key Responsibilities
  • Develop and implement a Go-to-Market strategy to build a long-term sustainable business in the Retail channel.
  • Drive AOC numbers through structured BTL interventions across regions, and plan, strategize, and implement BTL inputs to drive Top Line and Bottom-line numbers.
  • Conceptualize and execute sales development activities, sales policies, processes, and reporting/data analytics to deliver short-term and long-term business goals.
  • Work with regional teams to lead the agenda on business process re-engineering, ensure preparedness required for platforms, and track execution.
  • Assess sales force capability, develop capability build modules, and collaborate with regional teams in delivery, execution, and maintenance.
  • Lead the agenda on sales automation for all business channels in partnership with sales IS manager, drive adherence to sales IT deployment plan, and carry out necessary course corrections based on ground realities.
  • Identify and investigate market-level growth opportunities through improved channel mix and product mix, understand, drive, and report Retail Channel Category-wise contribution highlights.
  • Plan and deliver trade initiatives such as Displays, Contests, Schemes, Consumer promotions, Activations, etc., to drive volume and build consumer awareness at store level.
  • Anchor the asset management agenda for McCain through continuous refinement of processes, review, track, and reporting, and consistently review space utilization in McCain freezers and optimize space to maximize ROI.
  • Collaborate with Marketing function to understand brand/category requirements from an S&D point of view, translate the need to S&D actions, execute, and review delivery vs. plans.
  • Anchor the processes on annual AOC target setting, monthly/quarterly reviews, monthly S&OP forecasting.
  • Collaborate with regional teams and Marketing to design consumer promotions, set target quantity for sale, and ensure delivery of planned objectives for activities.
  • Manage trade spend budgets, track, and review ROI on a monthly basis.
  • Collaborate with cross-functional teams - finance, supply chain, HR - in activities such as S&OP, people-related payback review vs. AOC, manpower deployment prioritization.
  • Lead the S&D planning and execution agenda for the launch of innovations.
  • Support the modern trade team to ensure best-in-class execution in MT and new product launches across key accounts in the freezer category.
  • Lead the thinking on S&D Strat Plan and periodically review the same with regions and recommend timely corrective actions.
  • Ideate and implement thematic activation platforms and 360-degree support across Channel X Brand matrix.
About You
  • Total 8-10 years of experience, with at least 3-4 years as ASM experience in an urban/Metro market. Ideally experience in both GT and MT (GT is mandatory with at least 2 out of 3 years in GT).
  • At least 2-3 years' experience in trade/customer marketing GT/TT channel either in a regional or national role.
  • Relevant experience in the same space.
  • Proven track record in GTM blueprinting & execution.
  • Experienced in Trade marketing/Activations in GT/TT environment.
  • Proven Field sales experience.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about food and people, and have the skills and experience to excel in this role, we encourage you to apply.