Sales Leader
2 weeks ago
About the Role:
The role is responsible for leading the Retail sales Go to Market, trade marketing, scale up of traditional trade business and infra; sales capability agenda for McCain India on a Pan India capacity.
This is a critical leadership role and reports to the business head of Retail business.
Key Responsibilities:
- Develop an effective Go to Market strategy to build a long-term sustainable business.
- Drive the AOC numbers through structured BTL interventions across regions.
- Conceptualize and execute sales development activities, sales policies, processes, reporting/data analytics to delivery of short term and long-term business goals.
- Work with regional teams and lead the agenda on business process re-engineering.
- Assess sales force capability and develop capability build modules.
- Lead the agenda on sales automation for all business channels.
- Identify and investigate market level growth opportunities through improved channel mix and product mix.
- Planning and delivery of trade initiatives such as Displays, Contests, Schemes, Consumer promotions, Activations etc.
- Anchor the asset management agenda for McCain.
- Collaborate with Marketing function to understand brand/category requirements.
- Manage the trade spend budgets and track ROI.
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