Mass Channel Growth Executive

3 days ago

Kanpur, Uttar Pradesh, India beBeeDistribution Full time ₹ 18,00,000 - ₹ 24,00,000

Job Role

Lead a strategic circle mass distribution strategy to drive profitability in the telecom, FMCG and mass retail distribution industries.

Responsible for achieving gross and net acquisition targets in the circle for the distribution channel, attaining market leadership through growth in terms of revenues and market share.

The ideal candidate will have 8-10 years of experience in distribution, with multi-geography team leadership experience to bring in best practices.

Key Responsibilities

  • Strategic: Contribute to the overall circle sales strategy to drive profitability in the distribution channel.
  • Set targets for the Distribution channel covering both business and distribution KPIs (Gross, GAS, Distribution UAO, DURO, Revenue etc).
  • Develop channel expansion strategy by evaluating distribution coverage, penetration and performance.
  • Plan new product launch in the distribution channel with the circle Sales and Marketing Heads.

Operational: Achieve circle revenue target for the distribution channel for all products across brands.

Appoint and monitor partners in new and existing areas to achieve distribution network expansion targets.

Provide inputs to the Sales Head in deciding COCA / incentive plans for channel partners and monitor the same.

Circle level implementation of national initiatives.

Planning and monitoring SIP targets along with the SEM Head.

Developmental: Identify development areas, recommend training programs / interventions for the distribution manpower.

Work with the SEM team in developing training programs for internal sales teams and distributors for all new products and initiatives.

Identify team members along with SEM teams who are not achieving desired SIP targets and guide and mentor them wherever required.

Best practice sharing – within the circle and other circles.

Requirements

  • 8-10 years of distribution experience in Telecom/FMCG/Mass Retail Distribution industry.
  • Multi-geography team leadership experience to bring in best practices.
  • Experience of distribution planning and channel strategy implementation.
  • Ability to lead channels with large number of partners of varying sizes and complexity.
  • Ability to manage dynamic, high-uncertainty environments.
  • Influencing skills, analytical and commercial ability, effective relationship management skills and proven ability to function within a matrix-organization.
  • Independent thought leadership and drive to execute.

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