Digital Growth Accelerator

10 hours ago

Kanpur, Uttar Pradesh, India beBeeLead Full time ₹ 12,00,000 - ₹ 14,00,000
Lead Acquisition Strategist Role

We are seeking a Lead Acquisition Strategist to drive growth and expansion through paid digital distribution. This role focuses on managing and optimizing lead acquisition channels, with a strong emphasis on strategy, execution, and experimentation.

Key Responsibilities
  • Develop and execute a robust lead acquisition strategy, leveraging data analysis and A/B testing to optimize performance and scale efforts.
  • Take ownership of key distribution channels, eliminating reliance on third-party vendors and bringing channel management in-house for direct control and maximum efficiency.
  • Conduct rigorous experimentation and optimization to continuously improve campaign performance, analyzing data to identify new opportunities for growth and iterating rapidly on successful strategies.
Qualifications and Skills
  • Proven experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
  • Deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • Strong analytical skills, with the ability to use data to inform decision-making and drive strategic growth initiatives.
  • A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.
Required Skills
  • Paid Media Expertise: Proven experience with major paid platforms like Meta Ads and Google Ads.
  • Social Media Acumen: Deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.
  • Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
  • Growth Strategy: Capacity to ideate, execute, and iterate on growth strategies from start to finish.
  • Data-Driven Analysis: Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.

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