Product Marketing Manager
4 weeks ago
Wati is a fast-growing SaaS platform revolutionizing customer communication. Our cutting-edge software, built on Whatsapp's Business API, enables personalized conversations, easy accessibility, and real-time engagement at scale.
We empower businesses to provide fast, simple, and easy service, just like the on-demand economy demands. With Wati, small and medium businesses have rapidly adopted our platform, and thousands of customers across 100+ countries are now using it.
We're seeking an experienced Product Marketing Manager to drive go-to-market strategies, set up product launch processes, and collaborate with the Head of Product on product strategy and positioning.
Key Responsibilities:- Conduct market and customer analysis to inform product roadmaps and GTM strategies.
- Develop plans for product launches and promotions, defining target markets and aligning with sales and product teams.
- Create clear product messages that stand out, tailored to resonate with different segments of the target audience.
- Plan campaigns to boost product awareness and attract customers, working with the growth team to increase free sign-ups and improve campaign results.
- Make marketing materials like competitor pages, whitepapers, videos, and presentations, managing content for online campaigns like social media and email.
- Regularly review key performance indicators (KPIs) related to monetization, conversion rates, and upgrade rates for launched campaigns.
- At least 5+ years of experience in B2B SaaS product marketing.
- Proven track record of executing successful product/feature launches, ideally in a PLG setup.
- Background in copywriting/content marketing is a plus.
- Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral.
- Key eye for good design and user experience.
- Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing.
- Analytical mindset with the ability to leverage data and market insights to drive decision-making.
- Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
- Self-motivated and proactive with a strong sense of ownership and accountability.
- Passion for technology and staying up-to-date with industry trends.
- Bachelor's degree in marketing, business, or a related field (MBA is a plus).
- Experience working in startups is a plus.
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