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Product Marketing Manager

1 month ago

Bengaluru, Karnataka, India Yubi Group Full time
Job Title: Product Marketing Manager

At Yubi Group, we are seeking a highly motivated Product Marketing Manager to join our team. As a Product Marketing Manager, you will play a key role in developing and executing go-to-market strategies, collaborating with cross-functional teams, and contributing to product positioning, messaging, and sales enablement.

Key Responsibilities:
  • Develop and execute product marketing strategies to drive awareness, engagement, and conversion.
  • Conduct market research, analyze competition, and identify trends and opportunities to inform product development and marketing strategies.
  • Create marketing materials and content, including copywriting, to effectively communicate product value propositions and features.
  • Organize product launches and promotional events to generate buzz and drive sales.
  • Collaborate with product, sales, and marketing teams to ensure alignment on strategies and goals.
  • Track and report on the effectiveness of marketing campaigns to inform future strategies.
  • Engage with customers to gather feedback and insights to inform product development and marketing strategies.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 1-2 years of experience in product marketing, preferably in a B2B environment.
  • Strong writing, communication, and project management skills.
  • Collaborative mindset, comfortable in a fast-paced environment.
  • Basic understanding of market research, positioning, and sales enablement.