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Product Marketing Manager

2 months ago

Bengaluru, Karnataka, India Yubi Group Full time
Role Overview

We are seeking a highly motivated Product Marketing Manager to join our team at Yubi Group. In this role, you will support the development and execution of go-to-market strategies, collaborate with cross-functional teams, and contribute to product positioning, messaging, and sales enablement.

Key Responsibilities:
  • Assist in developing and executing product marketing strategies to drive awareness and engagement.
  • Conduct market research, analyze competition, and identify trends and opportunities to inform product development.
  • Create marketing materials and content, with a strong focus on copywriting, to effectively communicate product value propositions.
  • Organize product launches and promotional events to generate buzz and excitement.
  • Collaborate with product, sales, and marketing teams to ensure alignment on strategies and goals.
  • Track and report on the effectiveness of marketing campaigns to inform future strategies.
  • Engage with customers to gather feedback and insights to improve product offerings.
  • Support go-to-market plans for B2B product launches to drive revenue growth.
  • Develop product positioning, messaging, and value propositions for target audiences to drive sales.
  • Create sales tools like presentations, datasheets, and case studies to support sales teams.
  • Monitor product performance and refine marketing strategies accordingly to drive continuous improvement.
Requirements

To be successful in this role, you will need:

  • A degree in Marketing, Business, or a related field.
  • 1-2 years of experience in product marketing, preferably in a B2B environment.
  • Strong writing, communication, and project management skills.
  • A collaborative mindset, comfortable in a fast-paced environment.
  • A basic understanding of market research, positioning, and sales enablement.