A Career in Strategic Partnerships

1 day ago

Vadodara, Gujarat, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Strategic Partner Marketing Executive

This role involves developing and managing programs to support partner-led campaigns, events, and digital marketing initiatives.

Key Responsibilities:
  • Develop co-branded marketing collateral, sales decks, case studies, and partner toolkits that meet the needs of partners.
  • Plan and execute partner training programs, certifications, and webinars in collaboration with product and sales teams to enhance partner capabilities.
  • Manage the partner portal, ensuring easy access to updated assets, deal registration, and training modules for seamless partner engagement.
  • Drive joint campaigns with trade show participation, and local seminars to foster partnerships and increase brand visibility.
  • Monitor partner campaign ROI and establish a communication cadence (newsletters, webinars, updates) to keep the ecosystem informed and engaged.
  • Build success stories and case studies in collaboration with OEM and system integrator partners to showcase partnership achievements.
Qualifications:
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Strong understanding of partner ecosystems (system integrators, OEMs, distributors) in India's industrial market.
  • Excellent written and verbal communication skills with strong presentation abilities.
KPIs:
  • Partner engagement rate (portal logins, training completion).
  • Number of certified partners onboarded per quarter.
  • Pipeline contribution from partner-led opportunities.
  • Partner satisfaction (survey scores, feedback).
Growth Path:
  • Year 1-2: Build a strong partner ecosystem and deliver measurable ROI.
  • Year 3+: Progress to Channel Marketing Director, leading regional partner strategies and larger budgets.

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