Customer Retention Marketing Strategist

2 days ago


Gurgaon, Haryana, India Harfun Full time
Job Overview

HARFUN is a pioneering e-commerce company seeking an ambitious CRM Marketing Specialist. The ideal candidate will have 3-6 years of experience in Consumer-Facing, Large-Scale products and must be proficient in Google Analytics, Clevertap, Moengage, and Excel.

The estimated salary for this role is around $80,000 per year. This figure is based on the company's location and industry standards. As a key member of our team, you will plan and execute email, SMS, Whatsapp, Fb Messenger & Push Notification campaigns to target users with relevant and personalized communication.

The successful candidate will leverage data and analytics to understand user behavior and transaction/search patterns. You will formulate and execute the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reducing churn, and cross-selling by working closely with the Marketing, Product, Tech, and Ops teams.

You will conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base (new, active, at risk, dormant) appropriately to identify opportunity areas in the user's lifecycle. The primary focus will be on understanding and mapping user behavior, piloting, and experimenting with the construct and final rollout.

This role requires driving and monitoring A/B tests and data-driven experiments. You will be responsible for quality assurance of all CRM campaigns and lead the reporting, monitoring, tracking for the different campaigns & publish appropriate performance dashboards.

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