Ambitious Retention Specialist
3 days ago
About the Role:
We're looking for a Customer Engagement Strategist to join our team at HARFUN. As a key member of our marketing department, you'll be responsible for developing and executing customer retention strategies through multi-channel campaigns. This includes planning and executing email, SMS, WhatsApp, Facebook Messenger, and push notification campaigns to target users with relevant and personalized communication.
Responsibilities:
* Develop and execute campaign plans to drive customer retention, engagement, and measurable KPIs
* Use data and analytics to inform user behavior and transaction/search patterns
* Work closely with cross-functional teams to formulate and execute CRM strategies
* Create CRM marketing campaigns and develop messaging to segment the user base appropriately
* Lead loyalty efforts by understanding and mapping user behavior
* Monitor and analyze A/B tests and data-driven experiments
Requirements:
* Bachelor's degree or equivalent practical experience
* 3-6 years of experience in Consumer-Facing, Large-Scale products
* Knowledge of Google Analytics, Clevertap, Moengage, Excel
* Experience in campaign planning, execution, and measurement process
Salary Information:
* Estimated salary: $90,000 - $125,000 per year
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