Retention Marketing Strategist

3 weeks ago


Gurgaon, Haryana, India CashKaro Full time
Job Overview

CashKaro is seeking an ambitious and results-driven Retention Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing strategies to drive customer retention and revenue growth.

About the Role

We are looking for a talented individual with 3-8 years of experience in retention management, preferably in B2C or tech companies. You should have a proven track record of driving significant revenue or customer experience improvement through innovative strategies.

Key Responsibilities
  • Develop and implement retention strategies to minimize churn and improve LTV
  • Work with cross-functional teams to determine clear strategies for user retention and lifecycle management
  • Design messaging, content, and creative angles for engagement and revenue boosting campaigns
  • Execute campaigns and experiments, set up landing pages, emails, etc.
  • Monitor campaign impact and optimize daily
  • Review data daily to determine next course of action
  • Build for scale
Must-Have Skills
  • Proven experience in driving impact through retention strategy development
  • 3-5 years of experience in retention management, preferably in B2C or tech companies
  • Micro-segmentation and micro-cohorting skills
  • Conversion funnel optimization skills
  • ARPU improvement skills
  • ROI and profitability measurement skills
  • Analytical skills and engineering background
  • Collaboration and stakeholder management skills
Desired Skills and Experience
  • Complete exposure to building automation journeys / segmentation / personalization in Clevertap or similar tools
  • Data-driven decision making skills
  • Proven project deliverables that drove ROI
  • Experience in the B2C industry
  • Excellent written and verbal communication skills in English
  • Comfortable with tools like Clevertap or MoEngage, email marketing
Why Join Us?
  • Start-up environment with a passionate and energetic team
  • Best-in-class salaries, highly competitive ESOPs, great learning work environment
  • An environment for innovation and creativity
  • We've got your back with medical insurance, well-defined policies, flexi WFH options, scrumptious lunch, and amazing learning and development sessions
  • Cool perks like in-house events, team outings, dinner catchups, and more
Salary: ₹12,00,000 - ₹25,00,000 per annum

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