Retention Marketing Strategist
3 weeks ago
CashKaro is seeking an ambitious and results-driven Retention Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing strategies to drive customer retention and revenue growth.
About the RoleWe are looking for a talented individual with 3-8 years of experience in retention management, preferably in B2C or tech companies. You should have a proven track record of driving significant revenue or customer experience improvement through innovative strategies.
Key Responsibilities- Develop and implement retention strategies to minimize churn and improve LTV
- Work with cross-functional teams to determine clear strategies for user retention and lifecycle management
- Design messaging, content, and creative angles for engagement and revenue boosting campaigns
- Execute campaigns and experiments, set up landing pages, emails, etc.
- Monitor campaign impact and optimize daily
- Review data daily to determine next course of action
- Build for scale
- Proven experience in driving impact through retention strategy development
- 3-5 years of experience in retention management, preferably in B2C or tech companies
- Micro-segmentation and micro-cohorting skills
- Conversion funnel optimization skills
- ARPU improvement skills
- ROI and profitability measurement skills
- Analytical skills and engineering background
- Collaboration and stakeholder management skills
- Complete exposure to building automation journeys / segmentation / personalization in Clevertap or similar tools
- Data-driven decision making skills
- Proven project deliverables that drove ROI
- Experience in the B2C industry
- Excellent written and verbal communication skills in English
- Comfortable with tools like Clevertap or MoEngage, email marketing
- Start-up environment with a passionate and energetic team
- Best-in-class salaries, highly competitive ESOPs, great learning work environment
- An environment for innovation and creativity
- We've got your back with medical insurance, well-defined policies, flexi WFH options, scrumptious lunch, and amazing learning and development sessions
- Cool perks like in-house events, team outings, dinner catchups, and more
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