Retention Marketing Specialist

1 week ago

Gurgaon, Haryana, India CashKaro Full time

CashKaro is seeking a highly motivated and results-driven Retention Marketing Manager to join our team.

About the Role

This is an exciting opportunity for a seasoned retention expert to drive significant revenue growth and customer experience improvement through innovative strategies.

The ideal candidate will have 4-7 years of experience in retention management, with a proven track record of driving impactful results. The role involves owning retention of user cohorts, minimizing churn, and improving Lifetime Value (LTV).

Key Responsibilities
  • Developing and executing comprehensive retention strategies in collaboration with cross-functional teams
  • Designing engaging campaigns and content that drive revenue and customer loyalty
  • Lifecycle Management: Activating, Retaining, Revenue, and Referrals
  • Hands-on execution of campaigns, experiments, landing pages, emails, and daily monitoring and optimization
Must-Have Skills and Qualifications
  • Proven experience in driving impact through retention strategy development
  • 3-5 years of experience in retention management, preferably in B2C or tech companies
  • Micro-Segmentation and Micro-Cohorting: ability to create micro-cohorts based on user shopping and platform visit behaviors
  • Conversion Funnel Optimization: proficiency in A/B testing and experiment-driven approaches to improve funnel conversion
  • ARPU (Average Revenue Per User) Improvement: ability to increase ARPU through cross-selling, upselling, and ticket-size increase offers
  • ROI and Profitability Measurement: competence in calculating ROI and profitability, including conversion rates, ARPU, AOV, and incremental profit
Bonus Skills and Experience
  • Experience working with marketing automation platforms (e.g., Clevertap, MoEngage)
  • Data-driven decision making and complete understanding of the retention cycle
  • Excellent written and verbal communication skills in English
  • Experience working in a startup environment
Why Join CashKaro?
  • A dynamic and passionate team driven by innovation and hustle
  • Best-in-class salaries, ESOPs, and learning opportunities
  • An environment for innovation, creativity, and growth
  • Flexible work-from-home options, medical insurance, and more

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