Customer Retention and Growth Specialist

3 weeks ago

Gurgaon, Haryana, India CashKaro Full time
Job Overview

CashKaro is seeking an ambitious and results-driven Customer Retention and Growth Specialist. The ideal candidate should have 4-7 years of experience in retention management, with proven expertise in driving significant revenue or customer experience improvement via innovative strategies.

Key Responsibilities:
  • Own retention of user cohorts, minimizing churn and improving LTV.
  • Develop a clear strategy for user retention and lifecycle management in collaboration with the team.
  • Create effective messaging, content, and creative angles for engagement and revenue-boosting campaigns.
  • Lifecycle Management: Determine user lifecycle and take concrete steps to plug gaps - Activation, Retention, Revenue, and Referrals.
  • Execute campaigns and experiments, setting up landing pages, emails, and monitoring campaign impact daily.
  • Data obsession: Review data daily to determine next course of action.
  • Build for scale.
Must-Have Skills:
  • Proven experience in driving impact through retention strategy development.
  • 3-5 years of experience in retention management, preferably in B2C or tech companies.
  • Micro-Segmentation and Micro-Cohorting: Ability to independently create micro-cohorts based on user shopping and platform visit behaviors, optimizing target group sizes to reduce costs and improve ROI.
  • Conversion Funnel Optimization: Proficiency in implementing A/B testing and experiment-driven approaches to improve funnel conversion, including ad copy, homepage features, discount offers, and gamified campaigns.
  • ARPU (Average Revenue Per User) Improvement: Ability to increase ARPU through cross-selling, upselling, and ticket-size increase offers without necessarily changing conversion rates.
  • ROI and Profitability Measurement: Competence in calculating ROI and profitability, including conversion rates, ARPU, AOV, and incremental profit for a retention campaign.
  • Analytical Skills and Engineering Background: Strong analytical and technical skills, with proficiency in SQL and experience using marketing automation platforms (e.g., Clevertap, MoEngage) to inform retention decisions.
  • Collaboration and Stakeholder Management: Proven ability to collaborate with cross-functional teams under tight deadlines, handling competing priorities and achieving desired outcomes.
Benefits:
  • Estimated Salary: ₹12 Lakhs - ₹20 Lakhs per annum.
  • Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness.
  • Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment.
  • An Environment for Innovation - We create a culture for innovation by giving an employee the power to create, make, and innovate.
  • We've got you covered - From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions.
  • Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.

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