Marketing Data Specialist
22 hours ago
**Job Overview**
We are seeking an experienced Marketing Data Specialist to join our team at Harfun. This role will be responsible for planning and executing email, SMS, Whatsapp, Fb Messenger & Push Notification campaigns to target users with relevant and personalized communication.
**Key Responsibilities:**
- Leverage data and analytics to understand user behaviour and transaction/search patterns
- Come up with strong data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPI's
- Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell by working closely with the Marketing, Product, Tech and Ops teams
**Requirements:**
- Bachelor's degree or equivalent practical experience
- 3-6 years of experience in marketing, ideally working on Consumer-Facing, Large-Scale products
- Previous work experience with an e-commerce/startup/early-stage company
- Must have knowledge of Google Analytics, Clevertap, Moengage, Excel
**Salary:** $80,000 - $110,000 per year, depending on experience
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