Marketing Automation Specialist

22 hours ago


Gurgaon, Haryana, India Mirum Digital Pvt Ltd. Full time

**Job Title:** Marketing Automation Specialist

**About Us:** Mirum Digital Pvt Ltd. is a leading digital marketing agency that specializes in delivering innovative marketing automation solutions to its clients.

**Estimated Salary:** ₹1,400,000 - ₹1,700,000 per annum

We are seeking an experienced Marketing Automation Specialist to join our team. The ideal candidate will be responsible for providing insights and recommendations on the omnichannel workflow within Salesforce and partnering with creative, production, and platform teams to support campaigns across various channels and assets.

You will work closely with multiple markets, creative teams, and platform teams to develop, execute, and optimize cross-channel customer engagement tactics. Strong analytical skills to interpret data and enhance audience engagement are required.

Key Responsibilities:

  • Provide insights and recommendations on the omnichannel workflow within Salesforce.
  • Partner with creative, production, and platform teams to support campaigns across various channels and assets.
  • Interpret analytics and behavioral data to optimize target audience engagement.
  • Drive cohesion in the marketing process and campaign reporting across cross-functional teams (CFT) to ensure alignment with brands and markets.
  • Design and validate workflows for cross-channel customer engagement, including creating omni-channel digital experiences across web, email, CLM, and video.

Requirements:

  • Postgraduate with 5+ years of experience in digital marketing and omnichannel platforms.
  • Proficiency with marketing automation tools such as Salesforce Marketing Cloud, Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, and Veeva Vault.
  • Experience in implementing performance metrics for campaigns and assets.
  • Hands-on experience with Salesforce Omni Channel, including campaign workflow and administration, user management, security controls, and reporting.


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