Market Automation Specialist
5 days ago
Role Overview
">The Market Automation Specialist will be responsible for managing and executing marketing campaigns, lead scoring, and data management within Marketo.
">About the Job
">We are seeking a highly skilled and detail-oriented Market Automation Specialist to join our marketing & communications team. The successful candidate will have experience with marketing automation platforms, excellent analytical skills, and a strong understanding of marketing principles.
">Responsibilities:
">- ">
- Manage and execute email marketing campaigns in Marketo.">
- Design and implement automated workflows, triggers, and smart campaigns in Marketo.">
- Manage and segment lead databases for targeted marketing efforts.">
- Experience managing workflows, collaborating with key stakeholders, and managing the overall ticket queue using any project management solutions such as Workfront, etc.">
- Conducting A/B testing on automated marketing initiatives to maximize outcomes.">
- Develop and maintain lead scoring models to identify high-quality leads.">
- Analyze campaign performance and provide data-driven insights for optimization.">
- Collaborate with cross-functional teams (content, creative) to align marketing strategies.">
- Maintain data quality and integrity within Marketo.">
- Troubleshoot and resolve technical issues with Marketo integrations.">
- Stay up to date with Marketo best practices and new feature releases.">
Requirements:
">- ">
- 2-3 years of experience primarily with Marketo or similar marketing automation platforms.">
- Strong understanding of marketing principles, lead generation, and lead nurturing.">
- Excellent analytical and problem-solving skills.">
- Ability to work in a fast-paced environment and prioritize multiple projects.">
- Strong communication and collaboration skills.">
- Bachelor's degree in marketing or related field.">
Estimated Salary Range: $65,000 - $85,000 per year
">Why Join ZS?
">ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
">What We Offer
">A flexible and connected way of working at ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
">Location
">This role can be based in various locations around the world, but primary focus will be on remote work.
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