Digital Marketing Automation Specialist
3 weeks ago
Evalueserve is a global leader in delivering innovative solutions to a diverse range of clients. Our Data Analytics practice is one of the highest growth areas within the company, providing rewarding career opportunities for data science professionals.
Job Responsibilities
As a Marketing Automation Specialist at Evalueserve, you will be responsible for designing, developing, and executing high-performing marketing automation campaigns using Marketo. Your tasks will include managing lead nurturing programs, configuring and maintaining Marketo workflows, and leveraging marketing automation to personalize the customer journey.
Key Requirements
- Bachelor's or master's degree from a reputable university
- 5+ years of experience in marketing automation, preferably with Marketo
- Proven track record of success in designing and executing high-performing marketing campaigns
- Strong understanding of marketing automation principles and best practices
- In-depth knowledge of Marketo features and functionalities
- Experience with lead scoring, lead nurturing, and segmentation strategies
- Solid understanding of digital analytics concepts and tools
- Excellent data analysis and reporting skills
- Strong communication, collaboration, and problem-solving skills
- Marketo Certified Expert (MCE) or Marketo Certified Professional (MCP) a plus
What We Offer
Evalueserve provides a dynamic, growth-oriented, and open culture that prioritizes flexible work-life balance, diverse and inclusive teams, and equal opportunities for all. If you are a motivated and innovative professional looking for a challenging role in marketing automation, we encourage you to apply.
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