Senior Marketing Automation Specialist

2 weeks ago

Gurgaon, Haryana, India Publicis Sapient Full time
Job Overview:
PUBLICIS SAPIENT seeks a highly skilled Senior Marketing Automation Specialist to join our dynamic team. As an integral part of our organization, you will play a pivotal role in enhancing marketing operations by leveraging the power of Adobe Experience Platform and delivering personalized experiences to valued customers.

Salary:$150,000 - $200,000 per year,

About the Role:
We are seeking a talented and experienced individual to develop and implement innovative marketing automation solutions using Adobe Experience Platform. The ideal candidate should have prior experience working with Adobe Experience Platform, Adobe Marketing Cloud solutions, and digital targeting and marketing automation technologies.

Responsibilities:
  • Analyze business requirements and translate them into comprehensive AEP solutions.
  • Develop detailed business use cases that demonstrate how AEP functionalities can be leveraged to address specific business needs and improve customer experiences.
  • Design, develop, and implement end-to-end business use cases utilizing expertise in Adobe Experience Platform.
  • Leverage AEP functionalities and data capabilities to build innovative and effective solutions that align with business objectives.
  • Implement efficient ETL processes and integrations with other systems to ensure a continuous flow of data and activation for marketing activities.
  • Design and configure Adobe Journey Optimizer journeys to ensure accurate tracking, targeting, and messaging for omni-channel interactions.
  • Monitor the performance of AEP solutions, proactively identify issues, and provide timely resolutions.
  • Troubleshoot any technical challenges and optimize AEP workflows for enhanced efficiency.

Qualifications:
  • Bachelor's or Master's degree in Computer Science, Information Technology, or a related field.
  • 4+ Years of developing and implementing marketing automation solutions, with a focus on Adobe Marketing Cloud, Adobe Campaign & Adobe Experience Platform services (RT-CDP, AJO, AJA).
  • Technical developer certifications across one or more of the products mentioned above.
  • Expertise in core web technologies including XML, HTML5, CSS, client/server-side-scripting languages such as JavaScript, python, consuming RESTful APIs & interacting with GraphQL APIs.
  • AEP Data Collection & Ingestion from diverse sources.
  • ETL (Extract, Transform, Load) workflows for seamless data movement and transformation between various data sources and AEP for data cleansing, enrichment, and normalization.
  • AEP Data Preparation Development: Define XDM, create data set, profile merge and segmentation.
  • Implement data governance policies, data usage labels, and ensure compliance with data privacy regulations and industry standards.
  • Data Activation: Integration with Target, Analytics , AJO ,Campaign, Destination Configurations, Export APIs.
  • Performance and Load Optimization: Optimize data processing performance and conduct load testing to ensure AEP can handle expected data volumes and user loads without performance degradation.
  • Data Quality Assurance: Implement data quality checks and validations to ensure data accuracy, consistency, and integrity.
  • AJO Journey Creation and Measurement: Implement, configure, test, rollout new journeys, campaigns, configurations (Email, SMS, Push notification, Data Source, Event), Custom Action, 3rd Party API integration, Offer creation & decisioning, Journey reporting & monitoring.

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