Marketing Automation Specialist

1 week ago


Gurgaon, Haryana, India Hogarth Studios Full time
About the Role

We are seeking a highly skilled Marketing Automation Specialist to join our team at Hogarth Studios. As a key member of our digital operations team, you will be responsible for implementing, configuring, and optimizing email campaigns using Adobe Campaign.

Key Responsibilities:

  • Act as the main point of contact for all inquiries and issues related to marketing automation for CRM Ops and Digital teams.
  • Collaborate with cross-functional teams to successfully implement and configure email campaigns.
  • Create and configure complex workflows, campaigns, and personalized customer journeys using Adobe Campaign.
  • Develop and execute complex campaigns across various channels like email, SMS, and push notifications.
  • Provide guidance on best practices for audience segmentation, targeting, and personalization.
  • Ensure the availability of required data for Campaign development and support in configuration activities and ETL processes.
  • Troubleshoot technical issues and provide timely resolution or escalate to the appropriate teams.
  • Conduct training sessions to educate internal stakeholders on the functionality and capabilities of Adobe Campaign.

Requirements

To succeed in this role, you will need:

  • A strong understanding of marketing automation, campaign management, and customer journey orchestration.
  • Previous experience as a Marketing Automation (Adobe Campaign) SME or in a similar role.
  • In-depth knowledge of any Marketing Automation platform functionalities, including email marketing automation, campaign management, reporting, and analytics.
  • Excellent problem-solving skills with the ability to diagnose complex issues and provide effective solutions.
  • Exceptional communication skills with the ability to effectively convey complex concepts to both technical and non-technical stakeholders.

What We Offer

We offer a competitive salary range of $80,000 - $110,000 per annum, depending on experience. You will also have access to opportunities for professional growth and development within our organization.



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