Marketing Data Insights Specialist
1 week ago
United Airlines is seeking a highly skilled Advanced Marketing Analytics Specialist to drive our marketing efforts through advanced analytics, extracting valuable insights from large volumes of data, and communicating relevant triggers, and strategies for effective decision-making.
Responsibilities- Utilize analytical and problem-solving skills to extract meaningful insights from data supporting our marketing objectives, promoting growth, and enhancing customer experiences.
- Apply intermediate machine learning algorithms to enhance database segmentation, marketing attribution, campaign ROI, and other related areas.
- Oversee the analysis of large datasets to identify patterns, trends, and insights that can shape effective marketing strategies and tactics.
- Communicate findings to our marketing and executive leadership teams, providing actionable recommendations that align with our business goals.
- Collaborate closely with cross-functional teams, including marketing, sales, product, and IT, to integrate and leverage analytics throughout the organization.
- Drive continuous improvement with the latest industry trends and innovations in data science and marketing analytics, incorporating successful methods into our organization.
- Bachelor's degree or 2+ years of relevant design experience.
- Bachelor's or Master's degree in Data Science, Statistics, Commerce, Engineering, Computer Science, Economics, or a related quantitative field or equivalent experience.
- 2+ years of experience in a data analyst role focusing on marketing analytics.
- Proficiency in Microsoft Excel and PowerPoint.
- Competence in querying and manipulating relational databases via Teradata SQL assistant, Microsoft SQL Server, or Oracle SQL Developer.
- Familiarity with one or more reporting tools- Power BI, Qliksense, Tableau.
- Master's degree.
- Hands-on knowledge of PowerBI, SQL.
- Experience working in Aviation, Transportation, or Hospitality industry.
- Proficiency in at least one quantitative analysis tool- Python/R.
We offer a competitive salary range between $90,000 - $110,000 per year, depending on experience, location, and qualifications. This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas will not be awarded. United Airlines is an Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT.
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