Market Insights Specialist
2 weeks ago
Job Description:
As a Market Insights Specialist at Maruti Suzuki India Limited, you will be responsible for preparing product concepts aligned with the company's plan and competition approach. This involves analyzing competition strategy, planning content for MC/FMC, and monitoring regulatory roadmaps to develop countermeasures. You will also track other OEM's short and long-term model strategies, prepare benchmarking reports, and conduct consumer trend analysis using secondary data.
Key Responsibilities:
- Prepare product concepts in line with MSIL Plan & Competition Approach
- Analyze competition strategy in specific segments and plan change content for MC/FMC
- Monitor regulatory roadmap of India & plan countermeasures in model
- Track other OEM's short & long-term model strategy to prepare benchmarking report
- Conduct consumer trend analysis using secondary data
- Coordinate with stakeholders to ensure timely completion of activities as per planned Model Schedule
Requirements:
- BASIC UNDERSTANDING OF
- Automotive industry, vehicle segments, Indian customers understanding and competition scenario
- Model development process / Timelines
- Expertise in MS office [PowerPoint, Word, Excel] Tools
- Business portfolio & financial analysis of OEMs
- BEHAVIOURAL
- Excellent presentation & communication skills
- Self-driven, eager to learn and result-oriented
- Well organized, highly motivated and able to work cross functionally
- Good problem-solving and analytical skills
- Managing & working with CFT
- Multi-tasking skills
- FUNCTIONAL AREA
- BASIC KNOWLEDGE OF
- Emerging Trends in Product, body type, technology, design etc.
- Vehicles segmentation understanding, Data analytics, Consumer voice translation to technical parameters
- Excellent presentation & communication skills
- BASIC KNOWLEDGE OF
Candidate Profile:
We are looking for a highly motivated and skilled Market Insights Specialist to join our team at Maruti Suzuki India Limited. The ideal candidate will have a strong understanding of the automotive industry, excellent communication skills, and the ability to work independently as well as collaboratively with cross-functional teams.
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