Senior Marketing Insights Specialist

5 days ago


Gurgaon, Haryana, India X Arterian Full time

Job Overview

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X Arterian is seeking a highly skilled Senior Marketing Insights Specialist to join our team. As a key member of our marketing department, you will be responsible for tracking advertising costs, researching consumer behavior, and exploring market trends and opportunities.

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About the Role

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This is a challenging opportunity for an experienced marketing professional who is passionate about data-driven decision making. The ideal candidate will have expertise in Google Analytics and experience with PPC campaigns.

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Key Responsibilities:

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  • Measure ROI of online and offline advertising campaigns.">
  • Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement.">
  • Track email campaign metrics (delivery, open, click-through rates).">
  • Monitor budget distribution and performance of paid ad campaigns.">
  • Conduct competitive research and analyze benchmarking data.">
  • Recommend website and campaign optimizations.">
  • Research and implement marketing tools to support promotional projects (automation software, social media scheduling etc).">
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition.">
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Requirements and Skills:

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We are looking for someone with the following skills and qualifications:

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  • A minimum of 2 years of work experience as a Marketing Analyst or similar role.">
  • Expertise in Google Analytics.">
  • In-depth understanding of SEM campaign strategies and SEO practices.">
  • Experience with PPC campaigns.">
  • Good knowledge of MS Excel.">
  • Analytical abilities.">
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What We Offer:

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We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience.

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Please note that this is an estimated salary range based on national averages and may vary depending on location and other factors.

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The final output size does not exceed 7000 tokens.



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