Senior Marketing Insights Specialist
1 day ago
Job Overview
">X Arterian is seeking a highly skilled Senior Marketing Insights Specialist to join our team. As a key member of our marketing department, you will be responsible for tracking advertising costs, researching consumer behavior, and exploring market trends and opportunities.
">About the Role
">This is a challenging opportunity for an experienced marketing professional who is passionate about data-driven decision making. The ideal candidate will have expertise in Google Analytics and experience with PPC campaigns.
">Key Responsibilities:
">- ">
- Measure ROI of online and offline advertising campaigns.">
- Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement.">
- Track email campaign metrics (delivery, open, click-through rates).">
- Monitor budget distribution and performance of paid ad campaigns.">
- Conduct competitive research and analyze benchmarking data.">
- Recommend website and campaign optimizations.">
- Research and implement marketing tools to support promotional projects (automation software, social media scheduling etc).">
- Work closely with sales and marketing teams to identify opportunities for new client acquisition.">
Requirements and Skills:
">We are looking for someone with the following skills and qualifications:
">- ">
- A minimum of 2 years of work experience as a Marketing Analyst or similar role.">
- Expertise in Google Analytics.">
- In-depth understanding of SEM campaign strategies and SEO practices.">
- Experience with PPC campaigns.">
- Good knowledge of MS Excel.">
- Analytical abilities.">
What We Offer:
">We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience.
">Please note that this is an estimated salary range based on national averages and may vary depending on location and other factors.
">The final output size does not exceed 7000 tokens.
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