Digital Marketing Strategist
3 days ago
Overview
We are seeking a highly skilled Digital Marketing Strategist to join our team at Wayo. The ideal candidate will work closely with cross-functional teams to develop and execute performance marketing campaigns, track key metrics, and create retention strategies to boost lower-funnel conversions.
Responsibilities
- Understand and manage the flow of installs and acquisition (Customer and partner) on App across various channels.
- Establish growth and customer acquisition metrics (LTV, CAC across different segments).
- Work with the Marketing Team to create and implement aggressive user acquisition campaigns on various channels like Google Adwords, Affle, InMobi, Facebook Adverts, etc.
- Optimize the channels by testing various campaign ideas, reporting & dashboarding results.
- Analyze new market trends in performance marketing and create an action plan to put them into execution.
- Implement Retention & Reactivation based campaigns to improve lower funnel conversions.
- Work with agencies to drive sustainable growth. Collaborate with internal teams like creative, product, tech, and more, to drive growth.
- Drive reporting of the key vitals of the campaigns.
- Monitor market intelligence and keep track of competitor movement and market situation.
Qualifications & Requirements
- 2-4 years of Digital Marketing experience.
- A data-driven approach to marketing.
- Strong quantitative, analytical, and problem-solving skills.
- Should have good oral & written communication skills.
- Ability to work independently in a fast-paced environment to drive both strategy and ground execution.
- Hands-on experience in handling marketing budgets and forecasting/reporting results.
- Model attribution settings to suit the business best.
Estimated Salary
$90,000 - $110,000 per annum.
Benefits
We offer a comprehensive benefits package including health insurance, retirement savings plan, and generous paid time off.
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