Customer Engagement Strategist
3 days ago
Job Description:
The Ambitious Retention Specialist will be responsible for leading the development and execution of customer retention strategies. As a key member of our marketing department, you will plan and execute email, SMS, WhatsApp, Facebook Messenger, and push notification campaigns to target users with relevant and personalized communication. The ideal candidate will have a strong background in CRM marketing and experience working with large-scale products.
Responsibilities:
* Develop and execute campaign plans to drive customer retention, engagement, and measurable KPIs
* Use data and analytics to inform user behavior and transaction/search patterns
* Collaborate with cross-functional teams to formulate and execute CRM strategies
* Create CRM marketing campaigns and develop messaging to segment the user base appropriately
* Lead loyalty efforts by understanding and mapping user behavior
* Drive and monitor A/B tests and data-driven experiments
Requirements:
* Bachelor's degree or equivalent practical experience
* 3-6 years of experience in Consumer-Facing, Large-Scale products
* Knowledge of Google Analytics, Clevertap, Moengage, Excel
* Experience in campaign planning, execution, and measurement process
Benefits:
* Estimated salary: $95,000 - $130,000 per year
* Opportunities for professional growth and development
* Collaborative and dynamic work environment
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