Digital Content Strategist

8 hours ago


Gurgaon, Haryana, India GradRight Inc. Full time

At GradRight Inc., we are seeking a highly skilled Digital Content Strategist to join our team in Gurugram. This exciting opportunity will allow you to utilize your creative flair and marketing expertise to drive business growth and customer engagement.

About the Role

The successful candidate will be responsible for developing and executing content strategies that align with our business goals, while also understanding our student-users, institutional partners, and education loan providers. You will need to collaborate with various teams, including business heads, account managers, and freelance writers, to create engaging content that resonates with our target audience.

Responsibilities
  1. Content Strategy Development: Collaborate with business stakeholders to identify business goals and develop customized content strategies for different user-types and university partners.
  2. Content Execution: Create an execution plan and calendar for content production, ensuring alignment with strategies and business goals.
  3. Content Analysis and Optimization: Conduct continuous analysis of content outcomes and make data-driven decisions to optimize campaigns and improve brand consistency.
Requirements

To be successful in this role, you will need:

  • A Bachelor's degree in English, Journalism, or a related field, or a Master's degree in Journalism, Mass Communication, or Digital Marketing.
  • 6-7 years of experience in digital content marketing, email marketing, PR, preferably in higher education, social sector, or startups.
  • Strong storytelling skills, with a deep understanding of how to create content that resonates with target audiences.
  • Familiarity with marketing automation tools and analytics software, such as Google Analytics and SEMrush.
  • Excellent written and verbal communication skills, with attention to detail and ability to write in different styles and tones.
  • Familiarity with video editing tools, such as Adobe Premiere Pro, Final Cut Pro, or iMovie.
  • Ability to work collaboratively with cross-functional teams.
Estimated Salary: ₹1,200,000 - ₹1,500,000 per annum

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