Lead Growth Marketing Strategist for Global Engagement
1 day ago
The Opportunity
We are seeking a seasoned Lead Growth Marketing Strategist to drive our lifecycle engagement strategy globally.
Key Responsibilities:
- Develop and execute a comprehensive program strategy with clear metrics to activate, engage, upsell and retain customers.
- Monitor performance and optimize conversion rates, promotional costs, and return on investment (ROI).
- Plan, develop and launch multi-channel campaigns, including hypothesis-led experimentation roadmaps, learning agendas, and agile workflows.
- Analyze data using analytics tools to track key performance metrics, generate reports, prioritize experiments, and provide insights on campaign effectiveness.
- Explore new concepts, tools, channels, tactics, and technologies to identify growth opportunities.
- Manage the lifecycle promotional marketing budget effectively, allocating resources across different channels based on performance and strategic priorities.
- Partner with internal teams, vendors, and agency representatives to develop, execute, and optimize program outcomes.
About You:
- You have 7+ years of experience leading lifecycle, email, CRM, and/or engagement marketing programs in a multi-channel environment, with B2B and B2C experience a bonus.
- You possess hands-on experience with marketing automation platforms to own reporting and iteration on existing workflows.
- You have exceptional copywriting skills and an eye for great design, as well as knowledge of CRM systems, attribution models, and lead scoring.
- You bring a strong analytical background and ability to draw key insights from quantitative and qualitative data.
- You have entrepreneurial style, high agility, initiative, and creativity.
What We Offer:
A competitive salary range is $120,000 - $180,000 per annum, commensurate with experience. If you're passionate about EdTech and looking for a challenging role, we'd love to hear from you.
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