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Digital Marketing Strategist
1 month ago
Role Overview
Zupee is a dynamic company seeking a skilled Digital Marketing Strategist to spearhead our product marketing efforts. In this role, you will develop and execute lifecycle marketing campaigns, leveraging your expertise in customer segmentation and key messaging.
Main Responsibilities:
- Design and implement comprehensive GTM strategies for new games/features to enhance user engagement and drive business growth.
- Analyze customer data to create targeted product marketing interventions that increase feature visibility and address key challenges.
- Collaborate with cross-functional teams to plan and execute complex lifecycle journeys across multiple channels, including Push, Whatsapp, and Plotline.
- Leverage lifecycle management tools like Clever Tap, Moengage, Plotline, or Gupshup to optimize user experiences and improve retention rates.
- Develop and manage in-app communication strategies to effectively engage users throughout their lifecycle.
Key Qualifications:
- Proven experience with lifecycle management tools and a strong understanding of data analysis and A/B testing methods.
- Excellent copywriting skills and attention to detail, with the ability to craft compelling messages that resonate with diverse audiences.
- Conceptual knowledge of product marketing principles and their application in driving business success.
- Able to work independently, taking initiative and driving projects forward with minimal supervision.
What We Offer:
- A competitive salary range of $80,000 - $110,000 per annum, commensurate with experience.
- A dynamic and supportive work environment that fosters growth and innovation.
- The opportunity to work on challenging projects and contribute to Zupee's continued success.