Referral Marketing Strategist

4 days ago


Gurgaon, Haryana, India CashKaro Full time
About Us

CashKaro is India's leading cashback platform, trusted by over 25 million users. We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta.

Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we're on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore.

Job Description

We are seeking an experienced Referral Marketing Strategist to join our dynamic team. As a key member of our retention marketing and product teams, you will be responsible for developing and executing referral marketing strategies to drive customer acquisition and revenue growth.

Your primary focus will be on engaging with existing customers to encourage participation in our referral program, creating compelling marketing materials and campaigns to promote the refer and earn initiative, and collaborating with the retention marketing and product teams to align referral efforts with overall business goals.

In this role, you will have the opportunity to work closely with our digital marketing teams to develop and execute referral marketing strategies across various channels, including email, social media, App, website, WhatsApp, etc.

You will also be responsible for identifying and establishing partnerships with relevant organizations, influencers, and affiliates to expand the reach of our referral program.

Key Responsibilities
  1. Develop and execute referral marketing strategies to drive customer acquisition and revenue growth.
  2. Engage with existing customers to encourage participation in the referral program.
  3. Create compelling marketing materials and campaigns to promote the refer and earn initiative.
  4. Collaborate with the retention marketing and product teams to align referral efforts with overall business goals.
  5. Work closely with digital marketing teams to develop and execute referral marketing strategies across various channels.
  6. Identify and establish partnerships with relevant organizations, influencers, and affiliates to expand the reach of the referral program.
Requirements
  • Bachelor's degree in marketing, business, or a related field.
  • Minimum 1 year of experience in referral marketing, customer acquisition, paid marketing, or a similar role.
  • Strong communication and interpersonal skills.
  • Excellent organizational and multitasking abilities.
  • Ability to think creatively and strategically to drive referral program success.
  • Proven track record of developing and implementing successful referral marketing strategies.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
Benefits

As a Referral Marketing Strategist at CashKaro, you can expect a competitive salary of ₹12-18 lakhs per annum, along with benefits such as best-in-class salaries, highly competitive ESOPs, and a great learning work environment.

We offer a dynamic and supportive team environment, with opportunities for growth and professional development. You will have access to cutting-edge tools and technologies, and will be encouraged to take ownership of your projects and initiatives.



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