User Acquisition Strategist

About the Role

We are seeking a highly motivated and data-driven individual to join our growth team. You will be responsible for managing the entire user acquisition funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:

• Technical & Execution: Plan, launch, and optimize user acquisition campaigns across major ad platforms.
• Manage daily campaign performance: Adjust bids, budgets, targeting, and creatives to hit cost per acquisition (CPA), lifetime value (LTV), and return on investment (ROI) goals.
• Implement structured A/B tests: For campaigns, audiences, and creatives.
• Ensure accurate event configuration: And tracking across ad platforms and Mobile Measurement Partners (MMPs).
• Partner with engineering teams: To QA and troubleshoot SDK/event integrations.

• Analyze campaign and cohort-level data: From ad platforms and MMPs to identify trends, opportunities, and risks.
• Calculate breakeven points: And model projected LTV/ROI by user cohorts.
• Understand and act on player journey metrics: Ex. New users: Day 0–Day 7; Retained users: Day 7+; Reactivated users.
• Build dashboards and performance reports: In tools such as Looker Studio, Tableau, or Power BI.
• Apply predictive modeling: And early KPIs (Day 1–Day 3) to forecast long-term user value, for decision making.

• Develop and execute a full-funnel user acquisition strategy: Integrating acquisition, retention, and re-engagement.
• Create and manage audience strategies: Custom audiences, lookalikes, retargeting cohorts.
• Design and execute re-engagement campaigns: For churned or low-activity users.
• Collaborate with CRM and product teams: To connect user acquisition with retention and monetization strategies.
• Contribute to budget allocation: Forecasting, and scaling strategies.
• Stay current with platform updates: Privacy-first user acquisition (SKAN, ATT, Privacy Sandbox), and emerging ad tech.

• Collaborate with the creative team: To brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
• Design and run creative test campaigns: With structured methodologies to minimize false positives/false negatives.
• Analyze creative performance: Using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
• Build data-driven audience categories: And ensure visual assets + ad copy are tailored to the right segment.
• Establish creative refresh cycles: And rotation strategies to combat ad fatigue.
• Share business-aligned creative insights: With stakeholders, linking creative learnings to broader user acquisition strategy.

• Act as the primary liaison: With ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
• Lead the day-to-day campaign operations: Ensuring accuracy, quality, and timeliness.
• Share insights and recommendations: With stakeholders to influence product and marketing decisions.

Qualifications:

• 4+ years of hands-on experience: In user acquisition for mobile games (social, hypercasual, or casino preferred).
• Proven expertise: With major ad platforms.
• Strong working knowledge: Of MMPs including event setup and analysis.
• Deep understanding: Of user acquisition KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
• Ability to run re-engagement campaigns: And leverage MMP + platform data for targeting and predictive analysis.
• Proficiency in data analysis & visualization tools: Excel, SQL, Looker Studio, Tableau, or equivalent.
• Strong analytical, mathematical, and problem-solving skills: With an entrepreneurial mindset and a high sense of ownership and accountability.