SaaSuite Digital Marketing Strategist

11 hours ago

Thiruvananthapuram, Kerala, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Overview

Seeking a results-driven Digital Marketing Strategist to drive our digital marketing efforts. The ideal candidate will have expertise in B2B SaaS marketing, customer acquisition funnels, and retention tactics.

Key Responsibilities
  • Develop a comprehensive digital marketing strategy to achieve business growth objectives.
  • Map the customer journey and optimize touchpoints across all digital platforms.
  • Implement and manage inbound and outbound marketing campaigns to generate high-quality leads.
  • Design and execute email nurturing workflows to guide leads through the sales funnel.
  • Collaborate with content teams to produce engaging content tailored to the SaaS audience.
  • Oversee content distribution across channels to ensure maximum reach and engagement.
  • Drive organic traffic growth through SEO best practices.
  • Manage PPC campaigns to ensure cost-effective customer acquisition.
  • Oversee website performance, UX, and CRO to increase visitor-to-lead conversions.
  • Collaborate with developers and designers to maintain and enhance the SaaS website.
  • Develop social media strategies to engage SaaS prospects and build a community of brand advocates.
  • Monitor industry trends and competitor activities to maintain a competitive edge.
  • Track and analyze key performance indicators to evaluate campaign success and identify areas for improvement.
  • Create dashboards and reports to share insights with stakeholders and guide decision-making.
  • Mentor and manage junior team members, fostering a culture of innovation and performance.
Requirements
  • 5+ years of experience in digital marketing, with at least 2 years in a SaaS or B2B environment.
  • Educational background: Any degree.

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