
Senior Digital Marketing Specialist
12 hours ago
Job Opportunity:
We are seeking an accomplished Digital Marketing Strategist to spearhead our company's digital marketing initiatives. As a key member of our team, you will be responsible for driving demand generation, optimizing marketing campaigns, and expanding our customer base through innovative digital marketing strategies.
The ideal candidate will have a strong understanding of B2B SaaS marketing strategies, customer acquisition funnels, and retention tactics. You will develop and execute comprehensive digital marketing plans to achieve lead generation, user acquisition, and revenue growth goals.
Main Responsibilities:- Digital Marketing Strategy Development: Create and implement digital marketing strategies to drive business growth and maximize ROI.
- Campaign Optimization: Analyze and optimize marketing campaigns to improve lead quality, conversion rates, and customer engagement.
- Content Creation: Collaborate with the content team to produce high-quality content (blog posts, case studies, webinars) tailored to the SaaS audience.
- Email Marketing: Develop and execute email nurturing workflows to guide leads through the sales funnel and increase conversions.
- SEO and PPC Management: Drive organic traffic growth through SEO best practices and manage PPC campaigns to ensure cost-effective customer acquisition.
- Website Performance: Oversee website performance, UX, and CRO to increase visitor-to-lead conversions and enhance overall user experience.
Required Skills and Qualifications:
- Degree: Any Degree
- Experience: 5+ years of experience in digital marketing, with at least 2 years in a SaaS or B2B environment
- Language Skills: English (fluent)
- Work Experience: Willingness to work on US shifts
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