Senior Digital Marketing Specialist

11 hours ago

Thiruvananthapuram, Kerala, India beBeeDigital Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

We are seeking a seasoned Digital Marketing Strategist to spearhead our Programmatic Buying initiatives.

Key Responsibilities:
  1. Craft Digital Roadmaps: Develop proposals involving DV360 for clients, encompassing awareness and acquisition campaigns, remarketing efforts, app installs, and video branding.
  2. Optimize App Campaigns: Manage and optimize app campaigns on DV360 for reach, install, and conversion, while linking App Analytics platforms to DV360.
  3. Create Ad Tags and Floodlight Tags: Design diverse ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration with other platforms.
  4. Collaborate with Internal Teams: Work with other teams to implement tracking mechanisms and ensure seamless execution.
  5. Manage Client Accounts: Perform client account management responsibilities, structuring campaigns, IOs, line items, ad groups on DV360/CM/Google Ads platforms.
  6. Monitor and Optimize Accounts: Regularly monitor accounts, ensuring budget caps, campaign pacing, lost bidding, impression share, and other vital metrics are met.
  7. Support Creative Design Team: Provide creative ideas and guidance for copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  8. Communicate with Clients: Keep clients informed about campaign achievements and progress toward predefined goals.
  9. Generate Reports: Produce relevant reports at three stages of the campaign – before, during, and after – auditing the advertising account and identifying gaps in existing structures and targeting.
  10. Plan and Execute Campaigns: Develop and manage programmatic campaigns, understanding performance across digital channels.
Primary Skills:
  1. Programmatic Buying (Intermediate): Intermediate-level experience in programmatic buying.
  2. DV 360 Certified: Certification in DV360.
  3. Experience working on DV 360: Hands-on experience working on DV360.

Secondary Skills:

  • Google Campaign Manager (Intermediate): Intermediate-level experience in Google Campaign Manager.
  • Marketing: Basic knowledge of marketing principles.

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