User Retention Specialist

14 hours ago

Thiruvananthapuram, Kerala, India beBeeUserRetention Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: User Retention Strategist**Job Description:**We're seeking a results-driven User Retention Strategist to spearhead our in-app user engagement, retention, and loyalty initiatives. As a key member of our team, you will be responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.This is a high-impact role that directly supports our goal to grow daily active users (DAU), monthly active users (MAU), and deepen user-product affinity.**Key Responsibilities:**
  • Develop and execute comprehensive app engagement strategies that drive DAU, MAU, and session duration growth.
  • Create gamified experiences to foster repeat usage and behavioral stickiness.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Design automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
**Must-Have Qualifications:**
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.
**What Success Looks Like:**
  • Increase in returning user base and app re-engagement rates.
  • Consistent improvement in DAU, MAU, and session time.
  • Loyalty mechanisms that drive feature repeatability.

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