BTL Activation Specialist

1 day ago


Pune, Maharashtra, India beBeeMarketing Full time ₹ 40,00,000 - ₹ 70,00,000
BTL Manager

We are seeking an accomplished BTL Manager to spearhead high-impact brand activations and gifting initiatives across India.

Key Responsibilities:

  • Develop and execute Below-The-Line (BTL) strategies that drive sales, brand awareness, and customer engagement.
  • Collaborate with cross-functional teams to create and implement BTL campaigns.
  • Manage budgets, track ROI, and analyze effectiveness of BTL activities.
  • Plan and execute gifting activities for channel partners, ensuring alignment with brand objectives and enhancing partner relationships.

Analysis and Optimization:

  • Analyze sales data, inventory levels, and customer feedback to evaluate BTL activity effectiveness.
  • Monitor market trends, competitor activities, and consumer insights to inform strategic decisions.

Team Management:

  • Lead and develop a team of vendor associates, providing guidance, support, and training.
  • Manage performance, coaching, and mentoring third-party team members.


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