Team Lead – BTL Marketing

2 days ago

Pune, Maharashtra, India Sid's Farm Full time ₹ 5,40,000 - ₹ 6,60,000 per year


We're Hiring: BTL Marketing Team Lead – Pune

Location
:
Pune | Experience: 3–5 Years | CTC: ₹4.5 – ₹5.5 LPA

Industry
:
FMCG | D2C | Dairy | Consumer Goods

Department: Marketing (On-Ground / Activation)

About Sid's Farm

At
Sid's Farm
, we're reimagining the dairy experience. As a fast-growing, direct-to-consumer (D2C) dairy brand, we are committed to delivering
100% pure and uncompromised dairy products
to more than 50,000 families every single day. Founded in 2013 and built with care, quality, and trust at its core, we are expanding rapidly across
Hyderabad, Bangalore, and Pune
.

We're looking for a
BTL Marketing Team Lead
in Pune who thrives in high-energy environments, understands the nuances of consumer behavior, and can translate brand strategies into powerful on-ground activations.


Role Overview – What You'll Do:

As the
BTL Team Lead
, you will be responsible for planning, executing, and optimizing all below-the-line (BTL) marketing initiatives in Pune and surrounding regions. Your focus will be to drive brand visibility, engagement, and customer acquisition at the grassroots level.

Key Responsibilities:

  • Strategize and execute
    BTL campaigns
    , including product sampling, retail activations, community engagement drives, and partnerships
  • Lead and manage a team of
    field executives and promoters
    , ensuring efficient operations and adherence to brand guidelines
  • Identify high-impact locations and events for
    hyperlocal marketing initiatives
  • Liaise with
    sales, brand, and operations teams
    to ensure marketing and business alignment
  • Track campaign effectiveness, ROI, and gather
    consumer insights
    to refine strategies
  • Manage vendors, event logistics, and on-ground execution within defined budgets and timelines
  • Ensure compliance with health, safety, and brand standards at all activations
  • Knowledge of Pune geography and consumer behavior is an added advantage
  • Drive daily/weekly/monthly targets for new subscriptions, recharges, and customer activations

Desired Profile – Who You Are:

Must-Have Experience:

  • 2–4 years of hands-on experience in
    BTL/Field Marketing
    , preferably in
    FMCG/D2C/Retail
    sectors
  • Strong understanding of consumer engagement, brand activation, and on-ground operations
  • Experience in
    managing teams
    and coordinating with third-party vendors
  • Proficient in campaign planning, budgeting, and reporting

  • Comfortable working in dynamic field environments and solving real-time challenges

  • Preferred Qualifications & Traits:

  • Bachelor's degree in Marketing, Business, or relevant fields

  • Excellent communication skills in
    English, Hindi, and Marathi (preferred)
  • Valid driving license (2-wheeler preferred)
  • Self-starter with a result-oriented mindset
  • Ability to work 6 days/week and lead field initiatives across different zones in Pune

What You'll Gain:

A high-impact role at one of India's most trusted D2C dairy brands

End-to-end ownership of marketing execution in a growing metro

Career growth in a
fast-scaling startup
environment

Cross-functional exposure with Brand, Sales, and Strategy teams

A passionate, purpose-driven team culture that values initiative and creativity

Ready to Apply?

Email your CV to:

Or visit to learn more.

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