Lead Marketing: Automobile Industry

2 days ago

Pune, Maharashtra, India SSterling Workforce Enterprises Private Limited Full time

Location: Baner, Pune

Experience: 5+ years - Automobile company experience mandatory.

Objective of Job:

The Lead - Marketing is primarily responsible for:

  • Developing marketing strategy for the dealership group -- based on Mercedes-Benz corporate directives and in alignment with dealership business objectives.

  • Driving individual dealerships as per final marketing directions and sales objectives assigned to each one of them.

  • Lead the dealership marketing team to deliver results as per the plan.

  • Integrate with dealership CRM team to work on joint campaigns and for lead management system.

  • Monitoring and controlling marketing execution at all dealership locations.

  • Managing and effectively utilizing the dealership group's marketing budget.

He is also responsible to liaison with the Marketing team of Mercedes-Benz India for implementing various marketing programs at dealership & give feedback on a reglular basis

Roles & Responsibilities:

Planning of marketing strategy and calendar

 Detailed planning of annual marketing calendar for the dealership group which should include ATL and BTL activities for dealership to meet business objectives. Should be done in coordination with marketing communications team of MBIL.

 Inputs from sales team + market for the planning the enquiry target and test drive plan.

 Planning of all lead generation activities and further close follow up with HOD CRM for enquiry registration in the system.

 Optimum use of the available resources to be made.

 Planning to focus upon the minutest details of the market – product – competitor activities.

 Management and updation of dealership website and making effective use of website for information to customers and enquiry capturing.

 Management and usage of dealership social media platforms as per MBIL directives

Job Type: Full-time

Pay: ₹1,000, ₹1,500,000.00 per year

Work Location: In person

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