BTL Manager

4 days ago

Pune, Maharashtra, India Finolex Industries Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Join Finolex Industries Limited – We're Hiring a BTL Manager

As a
BTL (Below-The-Line) Manager
, you'll plan and execute high-impact, on-ground brand activations and gifting initiatives across India. You'll collaborate with cross-functional teams to drive sales and partner engagement through strategic BTL campaigns, while managing budgets, analyzing performance, and optimizing results. With a strong focus on team leadership and vendor coordination, you'll ensure every experience reflects the brand's values and delivers measurable impact.

Your Role & Responsibilities:

Pan India BTL Activities

  • Plan and execute Below-The-Line (BTL) activities across India, including events, activations, and promotional programs
  • Collaborate with cross-functional teams to develop and execute BTL strategies that drive sales and brand awareness
  • Manage budgets, track ROI, and analyze effectiveness of BTL activities

Gifting Activities for Channel Partners

  • Plan and execute gifting activities for channel partners, including selection of gifts, procurement, and logistics management
  • Ensure gifting activities align with brand objectives and enhance partner relationships
  • Manage budgets and track ROI for gifting activities

Analysis and Optimization

  • Analyze sales data, inventory levels, and customer feedback to evaluate BTL activity effectiveness
  • Monitor market trends, competitor activities, and consumer insights to inform strategic decisions

Team Management

  • Lead and develop a team of vendor associates, providing guidance, support, and training
  • Manage performance, coaching, and mentoring third party team members

Required Qualifications & Experience:

  • Master's degree in Marketing 10+ years of experience in BTL, Trade Marketing, Gifting (Corporate/Festival), Retail Management, or related roles

Required Key Competencies:

  • Strong understanding of BTL principles, product assortment planning, and retail marketing strategies
  • Excellent analytical, creative, and problem-solving skills
  • Strong communication, negotiation, and interpersonal skills
  • Experience managing and developing a team

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