
Brand Engagement Manager
6 days ago
We're seeking a skilled Brand Engagement Manager to lead our Below-The-Line (BTL) initiatives and drive sales through strategic campaigns.
The ideal candidate will have a strong understanding of BTL principles, product assortment planning, and retail marketing strategies. They will be responsible for planning and executing high-impact brand activations and gifting initiatives across India.
This role requires collaboration with cross-functional teams to develop and execute BTL strategies that drive sales and brand awareness. The successful candidate will also analyze sales data, inventory levels, and customer feedback to evaluate BTL activity effectiveness.
Required Skills & Qualifications:
- Master's degree in Marketing
- 10+ years of experience in BTL, Trade Marketing, Gifting (Corporate/Festival), Retail Management, or related roles
- Strong analytical, creative, and problem-solving skills
Benefits:
This role offers the opportunity to lead and develop a team of vendor associates, providing guidance, support, and training. The successful candidate will manage performance, coaching, and mentoring third-party team members.
About the Role:
This is an exciting opportunity to join our team as a Brand Engagement Manager and drive business growth through effective BTL strategies.
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