Senior Brand Manager

2 days ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Job Description

The Marketing Director will spearhead the development and implementation of comprehensive marketing strategies across our portfolio of fast-paced consumer-facing industries.

They will lead cross-functional teams to drive business growth through innovative campaigns, strategic partnerships, and data-driven decision making.

The ideal candidate will have a proven track record in FMCG and QSR markets, with expertise in brand management, campaign execution, and digital marketing.

Key responsibilities include:

  • Strategy & Planning: Develop annual marketing plans aligned with business objectives for the FMCG/QSR portfolio.
  • Conduct market research and competitor analysis to identify consumer insights and trends.
  • Define positioning, value propositions, and brand identity across all channels.
  • Brand & Campaign Management: Conceptualize and execute ATL & BTL campaigns (print, outdoor, digital, radio, TV, in-store promotions).
  • Drive menu launches, seasonal promotions, and product campaigns ensuring maximum reach and visibility.
  • Maintain consistency in brand messaging and communication across all touchpoints.
  • Digital & Performance Marketing: Manage social media, influencer marketing, SEO/SEM, CRM, and loyalty programs.
  • Drive online ordering platforms, delivery aggregator partnerships (Zomato, Swiggy, etc.), and brand presence.
  • Track ROI on campaigns and optimize for performance.
  • Consumer Engagement & Partnerships: Build consumer engagement strategies to increase footfalls, repeat purchase, and brand loyalty.
  • Develop partnerships with delivery platforms, retail chains, and local events for co-branded initiatives.
  • Ensure customer feedback is integrated into product and service improvements.
  • Business & Sales Alignment: Work closely with Operations, Sales, and Product Development teams to align marketing activities with business targets.
  • Support franchisee marketing by providing toolkits, localized campaigns, and performance tracking.
  • Monitor category P&L impact and ensure marketing spend efficiency.
  • Analytics & Reporting: Track KPIs including brand awareness, customer acquisition, retention, and revenue growth.
  • Provide regular reports on campaign performance, insights, and recommendations.
  • Manage marketing budgets effectively.
Required Skills and Qualifications

For this role, we are seeking an MBA/PGDM holder in Marketing / Business Management, with 6–10 years of experience in marketing, at least 3+ years in FMCG/QSR industry.

The ideal candidate will possess strong exposure to brand management, campaign execution, and digital marketing. Experience in working with delivery platforms, retail activations, and franchisee-driven businesses is a plus.

Key skills include:

  • Excellent communication, negotiation, and stakeholder management skills.
  • Analytical mindset with ability to translate data into actionable insights.
  • Creative thinker with hands-on execution capability.

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