
Brand Manager
1 week ago
Brand Management
- Interact with internal teams and devise the right marketing strategy for each client brand.
- Act as the main point of contact in all matters related to client concerns, requirements, and feedback.
- Maintain accurate client records, including tracking of budgets and finances for the brand.
- Synthesise information across departments, communicate clearly, and keep systems and processes organised for maximum efficiency.
- Contribute creative inputs for ideas, campaigns, and brand activations.
- Create monthly content calendars based on the approved brand strategy.
- Develop concepts and copy for daily hygiene posts and BAU (business-as-usual) content.
- Share weekly and monthly reports with management/clients on account activities and performance.
- Present campaign ideas and strategies to clients effectively, with minimal supervision from senior management.
- Ensure all deliverables meet timelines and quality standards as committed to the client.
- Understand consumer behaviour and ensure all communication and campaigns are relevant and impactful.
- Take charge of overall brand strategy – positioning, messaging, campaign planning, media direction, and performance tracking.
- Build detailed marketing roadmaps covering digital, social media, influencer marketing, PR, events, activations, and other channels.
- Monitor, track, and report campaign KPIs, ROI, and brand growth metrics on a regular basis.
- Identify new opportunities for growth – whether through innovative campaigns, partnerships, or unexplored platforms.
- Stay updated on market trends, consumer insights, and competitor activities to ensure the brand stays ahead.
- Support agency growth by recommending and implementing upsell/cross-sell opportunities with clients.
Requirements
- Strong communication and time management skills.
- High attention to detail and organisational ability.
- Solid understanding of digital marketing, social media platforms, and content/creative strategy.
- Ability to handle multiple projects, deadlines, and client demands smoothly.
- A problem-solver with a creative, entrepreneurial mindset.
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