Brand Manager
4 weeks ago
Location: Warje, Pune (Work From Office)
Type: Full-time
Experience: Minimum 6 months (D2C / FMCG / Creative Industry preferred)
About Art TherapyArt Therapy is a wellness-driven D2C brand creating paint-by-numbers kits that make art accessible, joyful, and healing. We combine creativity and mindfulness to help people de-stress and reconnect with themselves. As we scale, we are looking for a Brand Manager to build, nurture, and grow our brand identity across all touchpoints.
Key Responsibilities Brand Strategy & Identity- Define and maintain brand voice, positioning, and storytelling.
- Ensure consistency across packaging, website, social media, and campaigns.
- Translate Art Therapy’s mission (“where making becomes healing”) into impactful brand experiences.
- Plan and manage monthly content calendars (social media, campaigns, collaborations).
- Create & edit videos for Reels, Shorts, and YouTube.
- Write scripts, captions, and campaign copy aligned with brand storytelling.
- Work with designers, video editors, and interns to produce creative assets.
- Manage influencer collaborations, partnerships, and PR activities.
- Drive engagement in WhatsApp groups, Instagram, and community spaces.
- Launch campaigns that strengthen our art + wellness community.
- Gather customer feedback and use insights to improve brand communication.
- Track and analyze brand performance metrics (reach, engagement, conversions).
- Collaborate with the performance marketing team to align creatives with ads.
- Research competitors and market trends in the D2C art & wellness space.
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