Brand Strategy Manager

2 weeks ago

Pune, Maharashtra, India beBeeBrandStrategy Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Brand Strategy Role\

We are looking for a talented individual to join our team as a Brand Specialist. This is an exciting opportunity to take on a key role in shaping and communicating our brand vision.

\
Key Responsibilities:\
  • Analyze market positioning and consumer insights to inform brand strategy\
  • Develop and communicate go-to-market plans that align with our brand vision\
  • Lead the development of creative strategies to engage our target audience\
  • Manage a team of marketing professionals working on brand initiatives\
  • Establish performance metrics, cost parameters, market applications, and sales estimates\
  • Measure and report performance of marketing campaigns, assessing ROI and KPIs\
  • Monitor market trends, research consumer markets, and competitors' activities\
  • Oversee new and ongoing marketing and advertising activities\
  • Monitor product distribution and consumer reactions\
  • Devise innovative growth strategies\
  • Align the organization around the brand's direction, choices, and tactics
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Requirements:\
  • Proven track record in brand strategy and marketing leadership\
  • Excellent analytical and problem-solving skills\
  • Strong communication and project management skills\
  • Ability to lead cross-functional teams\
  • Knowledge of marketing principles and practices
\
Benefits:\
  • Opportunity to work with a dynamic team\
  • Professional development opportunities\
  • Competitive salary and benefits package\
  • Flexible work arrangements

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