Brand Manager

3 days ago

Pune, Maharashtra, India Meraki Ventures Full time US$ 90,000 - US$ 1,20,000 per year

About the Role

We are seeking a highly motivated and creative Brand Manager to develop, implement, and manage brand strategies that drive market growth, enhance brand equity, and ensure consistent brand messaging across all channels. You will be the custodian of the brands identity, responsible for positioning it effectively in the marketplace and ensuring it resonates with our target audience.

Key Responsibilities

  • Develop and implement brand strategies, positioning, and messaging to achieve business goals.
  • Conduct market research, competitor analysis, and consumer insights to identify opportunities and threats.
  • Manage brand budgets, track ROI, and ensure cost-effective execution of marketing initiatives.
  • Collaborate with cross-functional teams (marketing, sales, product, design) to ensure consistent brand communication.
  • Plan and execute multi-channel marketing campaigns (digital, print, events, influencer, PR).
  • Oversee the creation of brand content, advertising materials, and product packaging.
  • Monitor brand performance metrics (awareness, engagement, market share) and prepare regular reports for leadership.
  • Ensure brand guidelines are adhered to across all internal and external communications.
  • Foster strong relationships with agencies, vendors, and media partners.
  • Stay updated on industry trends, emerging platforms, and consumer behavior.

Required Skills & Competencies

  • Strong understanding of brand strategy, positioning, and marketing communications.
  • Proficiency in digital marketing, social media, and content creation.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent project management, multitasking, and organizational skills.
  • Creative thinking with attention to detail.
  • Exceptional verbal and written communication skills.
  • Ability to collaborate and influence across teams.

Education & Experience

  • Bachelors degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
  • 5+ years of experience in brand management, marketing, or related role.
  • Proven track record of managing successful brand campaigns.
  • Experience working with creative agencies and media planning.

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