Brand Manager

20 hours ago


Pune, Maharashtra, India Lexicon Group Full time US$ 90,000 - US$ 1,20,000 per year

Roles and Responsibilities

  • Develop brand strategy, positioning, and communication frameworks for new product launches.
  • Plan and execute successful brand campaigns across multiple channels (digital, social media, PR).
  • Manage end-to-end brand development projects from concept to execution.
  • Collaborate with cross-functional teams to drive business growth through strategic marketing initiatives.
  • Analyze market trends and competitor activity to inform marketing decisions.

Desired Candidate Profile

  • 5-10 years of experience in brand management or a related field.
  • MBA/PGDM degree in Marketing or a relevant discipline.
  • Proven track record of developing effective brand strategies and executing successful campaigns.
  • Strong understanding of digital marketing principles, including SEO/SEM best practices.

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