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Strategic Brand Activation Specialist

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Pune, Maharashtra, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 1,21,25,000
**Brand Manager Role Summary:**As a key member of our organization, you will be responsible for developing and executing strategic brand activation campaigns across India.**Key Responsibilities:**
  • Develop and execute below-the-line (BTL) activities that drive sales and brand awareness through the creation of engaging events, activations, and promotional programs.
  • Collaborate with cross-functional teams to create BTL strategies that meet business objectives.
  • Analyze sales data and customer feedback to evaluate the effectiveness of BTL activities.
**Gifting Program Management:**
  • Plan and execute gifting initiatives for channel partners, including gift selection, procurement, and logistics management.
  • Ensure gifting activities align with business objectives and enhance partner relationships.
**Leadership and Team Development:**
  • Lead and develop a team of vendor associates, providing guidance, support, and training.
  • Manage performance, coaching, and mentoring third-party team members.
**Required Skills and Qualifications:• Master's degree in Marketing or related field• 10+ years of experience in BTL, Trade Marketing, Gifting, Retail Management, or related roles• Strong understanding of BTL principles and retail marketing strategies• Excellent analytical, creative, and problem-solving skills• Strong communication, negotiation, and interpersonal skills