Senior Brand Activation Manager

6 days ago


Pune, Maharashtra, India beBeeBrand Full time

Key Responsibilities:

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  • Plan and execute Below-The-Line activities across India, including events, activations, and promotional programs
  • Collaborate with cross-functional teams to develop and execute strategies that drive sales and brand awareness
  • Manage budgets, track ROI, and analyze effectiveness of BTL activities
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  • Plan and execute gifting activities for channel partners, including selection of gifts, procurement, and logistics management
  • Ensure gifting activities align with brand objectives and enhance partner relationships
  • Manage budgets and track ROI for gifting activities
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  • Analyze sales data, inventory levels, and customer feedback to evaluate BTL activity effectiveness
  • Monitor market trends, competitor activities, and consumer insights to inform strategic decisions
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  • Lead and develop a team of vendor associates, providing guidance, support, and training
  • Manage performance, coaching, and mentoring third-party team members
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