Strategic Demand Generation Lead

2 days ago

Vijayawada, Andhra Pradesh, India beBeeDemand Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Strategic Demand Generation Leader

We are seeking an innovative and results-driven Strategic Demand Generation Leader to join our team. As a key member of our marketing organization, you will be responsible for designing, implementing, and measuring full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

  • Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
Account-Based Marketing (ABM) Leadership

As an Account-Based Marketing (ABM) leader, you will design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.

  • Design and launch personalized campaigns across digital, email, direct mail, and field channels.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.
  • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
  • Use ABM platforms to orchestrate and optimize campaigns.
  • Integrate ABM with events, webinars, and executive programs to deepen engagement.
  • Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.
Measurement, Analytics & Optimization

You will define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment.

  • Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.
  • Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.
Team Leadership & Cross-Functional Collaboration

As a leader, you will establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.

  • Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.

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