
Lead Generation Manager – Microsoft Services
3 weeks ago
We do this by utilizing our technology expertise to enable our clients to deliver an exceptional experience to their customers.Job Summary:We are seeking an experienced Lead Generation Manager to drive demand and build a qualified pipeline for our Microsoft services portfolio (Microsoft 365, Azure, Dynamics 365, Power Platform, and related solutions).
The ideal candidate will have proven expertise in B2 B lead generation, campaign management, and sales pipeline nurturing, specifically within the IT and Microsoft ecosystem.Key Responsibilities:
• Develop and execute lead generation strategies to target enterprise, mid-market, and SMB clients for Microsoft solutions.
• Manage multi-channel campaigns (email, , cold calling, webinars, events, partner programs).
• Build and optimize databases of potential customers using CRM and lead intelligence tools.
• Qualify leads through structured discovery calls and handover to sales for closure.
• Work closely with Microsoft partnership teams to leverage co-selling opportunities, incentives, and marketing funds (MDF).
• Track KPIs such as MQLs, SQLs, conversion rates, and campaign ROI.
• Collaborate with the sales & marketing teams to create compelling content, presentations, and campaigns.
• Stay updated with Microsoft's cloud offerings, product updates, and industry trends.
• Train and mentor, a team of lead generation executives to ensure productivity and pipeline growth.Required Skills & Qualifications:
• Bachelor's degree in business, Marketing, or related field (MBA preferred).
• 6–10 years of experience in B2 B lead generation / inside sales, preferably in Microsoft services or IT solutions.
• Strong understanding of Microsoft Cloud ecosystem (Azure, M365, Dynamics 365, Power Platform).
• Proficiency with CRM tools (Dynamics 365, Salesforce, Hub Spot, or similar).
• Hands-on experience with email automation, Sales Navigator, cold outreach, and lead intelligence tools.
• Excellent communication, negotiation, and presentation skills.
• Proven track record of generating high-quality leads and supporting sales closure.
• Ability to work in a fast-paced, target-driven environment.Key Performance Indicators (KPIs):
• Number of qualified leads (MQLs/SQLs) generated monthly.
• Contribution to sales pipeline revenue.
• Campaign ROI and lead conversion rates.
• Engagement with Microsoft partner ecosystem.________________________________________
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